NIMBY — Not In My Back Yard — is a nice crisp acronym and gets bandied about a lot when discussing opposition to wind energy and other renewables. But it is inadequate as a categorization of the various people fighting against broader penetration of renewables in energy grids worldwide. More than just inaccurate, however, it’s unproductive. Calling someone a NIMBY labels and diminishes them, making them feel quite rightly as if they are not being listened to. And understanding where anti-renewable’s sentiment originates from in the person you are talking with is important to ensuring that you are addressing their actual concerns and overcoming them. That doesn’t mean that a subset aren’t just against change near their rural properties, but this is also a universal impulse. After all, urban neighbourhood associations are fighting urban densification and change tooth-and-nail as well.
- NIMBYs
- True Believers
- Fossil Fuel Profiteers
- Libertarians
- Nuclear Advocates
- Anthropogenic Global Warming Deniers
- Misguided Environmentalists
- Armchair Economists
- Opportunists
1. NIMBY — Not In My Back Yard
A subset of NIMBYs are one of the most potent anti-wind energy groups in almost every jurisdiction around the world. These are well-connected, well-off urbanites with country homes. They have deep pockets and they deal with lawyers regularly. They are often fully capable of running large-scale campaigns to support their local fight to preserve their rural fantasy land.
2. True believer
True believers are people who have decided that wind turbines and other renewables truly are useless and harmful. They will believe anything which supports their world view and disbelieve anything which disagrees with it. They believe all of the negative health and wildlife impacts, and don’t believe the positive AGW avoidance and power generation values. They are usually the shock troops of anti-wind movements but many sensible people find them offputting due to their lack of reasonableness. True believers cannot be usefully engaged. They will often make the surreal claim that they are for wind energy despite the massive negative disinformation campaigns specific to wind energy they engage in.3. Fossil Fuel Profiteers
These people are amorally pragmatic. They are likely executing strategies related to AGW-denial as well. They will spread fear, uncertainty, and doubt of any kind to advance their cause. Typically, these are the most sophisticated at PR. They cannot be usefully engaged because their goals are solely spin and PR aimed at preserving their bottom line. They take advantage of true believers mercilessly.- Shift PR focus to another delaying argument.
- Buy an expert to testify on their behalf.
- Support more astroturf organizations.
- Fund studies and research that ‘prove’ failure of wind and renewables and promote them heavily.
- Attack the credibility of opponents, possibly by funding background investigations.
4. Libertarian
These people are economic ideologues who believe that any market distortion is necessarily bad. If pressed, they will agree that fossil fuel subsidies must go, but will return to ‘green subsidies’ as the primary problem despite evidence to the contrary. They often have no qualms about significant exaggerations and other means in aid of their ends. They can be engaged, but only on subjects other than market distortions such as health, capacity factors etc, but they will return the subject of FIT, PTC, RET, etc rapidly.5. Nuclear Advocates
These people may or may not believe that global warming is real, but they are invested heavily in nuclear energy as the answer to almost all of our energy needs and often have a poor understanding of grid management. They tend to be smart but ignore human dynamics of problems, and have a blind spot about the effort and time required to develop nuclear engineers and maintenance workers. Their greatest challenge to renewables campaigns is that their arguments are leveraged by others who are just against wind energy, although some links have been found between anti-renewables campaigns and major nuclear producers and unions. Nuclear advocates are frequently zero-sum game thinkers, but do present a good opportunity for useful discussions of balance between low-CO2e and low-health-impact energy sources such as nuclear, wind, and solar. Some leading lights in the environmental movement are in this camp, sadly, without understanding that their efforts will not lead to social license for nuclear and that their efforts are solely being used to delay moving off of fossil fuels.
6. Anthropogenic Global Warming Denier
These people for their own reasons ignore the scientific consensus around global warming and man’s contribution to it. They tend to focus on carbon reduction aspects of renewables to exclusion of other factors and deny the value proposition on that measure alone. While the majority of mainstream religions embrace the science of global warming and consider stewardship of our earth an important element, it’s worth noting that there is a small subset of evangelical Christians who believe and preach the opposite; unfortunately, it appears as if Canada’s Prime Minister Harper is among them.
7. Misguided Environmentalists
Pretty much every major bird, wildlife and environmental organization in the world – Audobon, David Suzuki Foundation, United Nations Environment Program, World Nature Organization, World Wide Fund for Nature (WWF), Birdlife International, Royal Society for Protection of Birds, Greenpeace, American Bird Conservancy – is strongly supportive of wind energy. They recognize that global warming, fossil fuel pollution, and habitat destruction are the major population concerns for wildlife. They engage productively around broader scale guidelines for wind farm siting and in specific siting tribunals where endangered species are potentially at risk to minimize potential harm to species at risk. That said, there are a subset of environmentalists who can’t see the forest for the trees, for whom any animal’s or bird’s death is one too many. Wind farms visibly harm birds that they can see, therefore wind farms must be stopped. Their inability to gain perspective means that they typically believe a lot of other a-factual disinformation about wind energy as well, as they don’t have the capability or will to assess the evidence. It’s quite likely that many of them simply don’t care about the quality of anti-wind arguments, as they merely want ammunition for their shotgun arguments. The list of major, credible and dedicated organizations supporting wind energy makes it clear that this small subset are very much a tiny minority of environmentalists. Because they are often motivated by deep emotional connections to animals, the majority of these people are completely impervious to reason and referenced arguments on this subject. Examples: Jim Wiegand (California, STEI), Mark Duchamp (Europe, STEI), Chris Clarke (journalist / naturalist who will publish any story about negative impacts of renewables on wild life, but none of the balancing stories), Henri Garand (Ontario)8. Armchair economists
This group of people tend to overlap with Libertarians and pro-nuclear advocates, but have a distinct core. They believe, despite the clear evidence of 250,000 wind turbines generating electricity today, each worth on average $3 million USD to manufacture and erect, each requiring a business case that had to satisfy a great swath of private sector Chief Financial Officers and investors, that they somehow have a magic formula which proves wind energy isn’t economically viable in reality. Typically, they have little to no formal training in economics, but come to it from other disciplines, often engineering and physics for some reason. In general, there’s a greater congregation in Europe, where Libertarian ideology is not as strongly expressed. Examples: C le Pair (Holland), more TBD9. Opportunists
This category of people see a brass ring. They look for ways to capitalize on the conflict for personal gain. They are in the minority, but some have gained prominence. There are two categories of opportunists, the short-term gain con artist and the long-term opportunists.
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