Increased Safety For Night-time Bicyclists With BLAZE

Emily dreamed up BLAZE to address some of the most significant blind spots of drivers. Her ingenious idea looks like a winner. 79% of bicycle accidents (in the UK, Emily’s home) occur from drivers turning into bicyclists. This is partly due to driver blind spots. Emily conceived BLAZE to help address this. BLAZE is a projected neon light that warns drivers visibly that they are sharing the road. With this projected neon image of the bicyclist on the road, ahead of the driver, the driver becomes conscious of a bicyclist sharing the road even if she or he does not see the bicyclist. The image of the bike is projected well ahead of the actual bicycle on the road in the form of a bright neon bicycle. The image/light warns the driver not to turn. The driver may not yet see the bike — however, the light in the shape of a bicycle should bring the possibility to their attention. The driver becomes alert and can guess that a cyclist is immediately behind – to the side of the vehicle. http://cleantechnica.com/2014/02/26/increased-safety-night-time-bicyclists-blaze/